Whether you are planning to start a business directory website or you have recently launched one, in order to be successful, online promotion is essential. Promoting a business directory website to reach a wider audience is a multi-tiered process. Most of the advertising methods used by top directories cost nothing more than a little time. You can also drive traffic to your yellow pages site without spending a cent. This article is designed to introduce you to 4 basic methods of promoting yellow pages websites that you should consider to get more traffic to your website.